Beyond beer

We strongly believe that a responsible drinks businesses must recognise its impact on the world around it. But that the most responsible businesses actually work to reduce their impact on the world and constantly aim to do better.

We have developed a production process that not only delivers a great taste tasting product but also has a significantly lower impact on the planet, using 80% less water and producing 70% less waste than the industry standard.

To track all of our social and environmental impact, we are a pending B Corp; we will be as transparent with you as possible and continually try to improve across all aspects of Freestar.

B Corp is a global community of businesses that believe in more than just making money. It is a belief that business can and should be a force for good. So along with thousands of other businesses around the world, we have committed to running a responsible business, independently measured and assessed across 4 categories:

  • Community
  • Environment
  • People
  • Governance

B Corp is a great way to hold ourselves accountable and ensure we actually are, and always remain, the type of business the three of us agreed to set up together.

There are now more than 2,300 B Corporations across more than 65 countries globally from big, familiar brands like Ben & Jerry’s ice cream and Patagonia, to small start-ups like us and the movement continues to grow rapidly.

Membership of B Corp is extremely difficult and only achieved with a total score of 80, across those 4 categories.

It’s important to point out that we’re not yet certified, just pending. But if and when we pass the test, we will publish our score (and each year after) and be honest about how we think we can improve in the future

Find out more at


We will always try to make the best, most responsible decisions across all aspects of our business. And we’ll always be honest and transparent with you about how we’re doing. The sustainability of our packaging and production process are areas that we have some direct control over. Here is a snapshot of our progress so far.


Made from 40% recycled glass and

100% recyclable


Newly made from polypropylene,

100% recyclable


Made from 100% recycled

paper and 100% recyclable


We’ve been lucky enough to have had incredible mentors during our professional lives.

We hope to be able to share even a tiny drop of those learnings by having our own mentees through the princes trust mentorship programme.

Every Freestar employee is encouraged to sign up to the program or one of their choosing.


About the Prince’s Trust

  • The Trust supported 57,667 individual young people last year.
  • 3 in 4 young people supported by The Prince’s Trust move into work, education or training, after completing a Trust program.


Find out more at The Prince’s Trust