Building a Brand

Despite the high risk, as soon as we pressed go on the development of Freestar as a product, we went hell for leather on building the brand. Like anything creative, building a brand is an exercise in creating something out of nothing. The challenge got us fired up. We...

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Creating great tasting alcohol free beer is hard!

Two years ago, we were bored of the bad choices when we weren’t drinking alcohol. Now here we are: three great mates writing our first blog post, feeling mighty proud as we sip on Freestar – our baby, a leap in innovation and the best alcohol free beer around. So for...

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