Blog

Building a Brand

Despite the high risk, as soon as we pressed go on the development of Freestar as a product, we went hell for leather on building the brand. Like anything creative, building a brand is an exercise in creating something out of nothing. The challenge got us fired up. We...

read more

Creating great tasting alcohol free beer is hard!

Two years ago, we were bored of the bad choices when we weren’t drinking alcohol. Now here we are: three great mates writing our first blog post, feeling mighty proud as we sip on Freestar – our baby, a leap in innovation and the best alcohol free beer around. So for...

read more