NO YOUR LAPTOP IS NOT PLAYING UP! NO YOU ARE NOT SEEING THINGS WE HAVE REBRANDED! BIT OF BACKGROUNDWe spent lockdown doing the things you never have time to do as a start up - looking at our values as a business, our personality, our core messages - all the things that make up our identity. It was really revealing and in the end we realised we had a job to do. We loved our old look (huge props to Alex and Joe of Cece Studio for the original Freestar) but it was super clean and stripped back and with...
Big news! Huge, in fact! Your favourite alcohol free beer has just been certified as a B Corp! This has been something we’ve been working on since the beginning of Freestar back in 2017, and we’re super psyched that it’s finally happened. You might not know, so we’ll tell you: B Corps are businesses that have managed to meet the highest standards of (completely verifiable) social and environmental performance, public transparency and legal accountability. Essentially, being a B Corp means you’re balancing profit and purpose, with the idea being that the more B Corps there are, the more we’ll see...
The Freestar Free-Nil training programme 2020 has been a weird old year and you could be forgiven for feeling a little down about things. Festivals, live music and pubs all seem to be out of the question for a little while. But listen folks, all is not lost - summer’s here and the football’s back on! Sure, the cruel irony is that summer seemed to really kick off a few weeks ago when we were still very much on lockdown, stuck in our flats sticking our feet out of our living room windows and buying fans on Amazon. Now we’ve...
These last few months have been really rough on everyone, like, literally everyone in the world. Here at Freestar we make alcohol free beer (some would say the best alcohol free beer!) and we’re not known for our hot socio-political takes, but… isn’t it crazy - and heartbreaking - to think how this thing has brought the whole world to a standstill? Of course, some people and industries have been at more of a standstill than others - while good old Netflix will come out of all this doing better than ever, a worldwide decision to ask people to stay...
Next generation drinking is our way of getting rid of old rules around ‘drinking’. So we can get to the point where people just have what they want when they want it, free from any kind of pressure.
Why not create delicious alcohol-free alternatives without worrying about how the original alcoholic drinks are made?
