The About Section
We made this video in case you're not in a reading mood...
We launched Freestar
in 2019 but the story began a few years before when we were together on a Tuesday night. We had stuff to do that week so we didn’t want to drink any booze, but we still wanted to hang out. We weighed up our options: We'd had enough lame and sodas, most soft drinks are bad for you and it’s no fun to go into a licensed establishment just to drink a glass of water.
Wave goodbye to lame 'n' sodas
We wanted a drink that tasted great, a drink that we’d be proud to hold in our hands and a drink we could session with our mates. And in that moment, in that pub, on that Tuesday evening, we wanted a drink that had no alcohol in it.
The journey to our flavour packed, sustainably made, award winning beer took 2 years and over 400 recipes...
Everything that could’ve gone wrong did go wrong. We’ve produced black sludge (a filter issue), actual alcoholic beer (that was a yeast issue), we've had exploding bottles, a global glass shortage and we’ve even found ourselves re-stickering 3000 bottles by hand (a real label of love). Throw Brexit and a global pandemic in the mix and it's a minor miracle we got through 2020.
Better for flavour. Better for the planet.
Prime Time is brewed to a low ABV using a blend of innovative techniques that allow us to retain maximum flavour with only a fraction of the alcohol (0.5%). Our Belgian brewing partner is a Brewing Engineer (a masters that only exists in Belgium!) and has perfected the craft of creating the ideal conditions for a delicious beer to brew, without alcohol.
Our signature beer is brewed with a trio of classic European hops; Saaz (Czech), Perle (German) and Hallertau (German), to give us floral, herbal and earthy aromas and bitter notes. We use a local pilsner malt that is naturally low in fermentable sugars and a signature Belgian yeast to give us a crisp, flavourful character. Our beer is then left to rest, gently filtered and then bottled for maximum retention of flavour.
Not only is our method great for flavour but it's also better for the planet. Because we don't go through the de-alcoholisation process we emit 50% less CO2, use 75% less water, 60% less energy and create 40% less waste than traditional methods. It's part of the reason we're the world's first alcohol free beer to certify as a B Corp. Find out why having a positive impact on our planet and our community is so important to us here 👇
FAQS (and facts)
What's in Freestar?Our ingredients are all natural and of the highest quality and they include: Purified Water, Pilsner Malt (Gluten Free), Hops and Yeast.
Is it really gluten free?Yes it really is. We have under 20 parts per million of gluten in the finished product.
How much alcohol is in Freestar?Freestar is 0.5% ABV. Less than you would find naturally occurring in a ripe banana or a glass of fresh orange juice. In fact many foods contain small amounts of alcohol - fresh fruit, bread, cakes, pastries, vinegar, soy sauce, and yoghurt can contain up to 0.5% alcohol.
What is the nutritional content of Freestar?Nutrition per 100ml: Cals 82KJ/23Cals, Fat 0.1g, Carbs 4.5g (of which sugars 1.1g), Protein 0.1g, Salt 0.0g