Look, we’re not saying we’ve totally reinvented alcohol-free beer, but we reckon we’ve earned the right to say we’ve given it a real go!
You see, although we’d worked in food and drink previously (Felix especially knows a worrying amount about spirits and flavours...), when we started thinking about Freestar back in 2017, we hadn’t really thought much about the processes behind making beer, alcohol-free or otherwise: we’d never been on any stag-do tours of a brewery, never really gotten into craft beer the way some people go wild for it, and never even been given any dodgy home-brew kits for Christmas.
So as relative outsiders to beer-making, when we took a look under the hood and really learned about how alcohol-free beer was produced, we spotted something we felt didn’t make sense at all: every alcohol-free beer was made by making a full strength beer with alcohol in, then removing the alcohol in some way or another.
That all sounds kind of fine if you don’t think about it too much, but that’s not us, so we thought about it too much, and it turns out that the removing alcohol method has some serious flaws no one had really addressed before...
First, alcohol carries a huge part of the flavour of full strength beer, so if you’re taking that away, you’re also taking away flavour, which is... no good at all.
Second, who knew it takes ten pints of water to make one pint of alcohol-free beer? Not us, that’s for sure. Ten pints of water is a lot. When we found that out we went from, “let’s knock out a batch of our own alcohol-free beer, it’ll be a laugh!” to, “let’s solve this problem, it might take a while!”.
It’s been quite a ride.
The journey to our sustainable, flavour-packed, alcohol-free beer produced without making any alcohol took two years, 400 recipes, some spicy arguments, plenty of laughter, a few tears and a whole lot less sleep than we would’ve liked.
We’ve learnt a lot about perseverance these last few years. Everything that could’ve gone wrong, went wrong on the road to making Freestar happen. At various times, we’ve produced black sludge (that was a filter issue), actual alcoholic beer (that was a yeast issue) and 300 exploding bottles (we tried to pasteurise, we don’t anymore). We’ve also found ourselves relabelling 3000 bottles by hand (a real label of love).
But the important thing is that we got there in the end (although no doubt there are more challenges ahead!).
After all that (and then some), we created something we’re super proud of. Freestar creates 70% less waste and uses 80% less water than other alcohol-free beers. It’s made from the same things a regular beer is: malted barley, hops and water. We just skip the yeast, which is what ferments to make the booze in a regular beer. Instead we use a banging mix of super high quality, hand selected natural ingredients to build up the flavour complexity. It’s our award winning secret sauce, it’s never been done before and it tastes 🤯🤯🤯...in our not so humble opinion!
So we’ve created a 0% beer from scratch that’s crisp and refreshing, featuring those mature, complex flavour qualities that all seriously delicious drinks contain, alcohol-free or otherwise. We truly believe that this is the most exciting development in beer since, well, the invention of beer.
Freestar is the next generation - a completely fresh take on your favourite drink - and we’re pumped to be sharing it with the world.
Ingredients: Water, Malted Barley (Gluten Free), Perle Hops & other natural ingredients.
Gluten content = Less than 10ppm
Nutrition per 100ml: Cals 82KJ/19Cals, Fat 0.1g, Carbs 4.5g (of which sugars 1.1g), Protein 0.1g, Salt 0.0g